It would be great to have the automated email and text campaigns be able to run based on specific dates and other actions than just a lead box or manual sign up.
I want an automated "Holiday" campaign to go out on specific dates every year. Could also be used for birthdays or their start date anniversary or annual review time, etc
A lead becomes a customer, now they are off of our "lead follow up" campaign and moved to our "customer" campaign. A lead unsubscribes from our follow up campaign, now they could be moved to our Newsletter campaign. ETC
The setup flow could be as simple as (If this, Then That).